Over time we have used terms like CSR, ESG, Social Impact, Corporate Citizenship, et al, which were all used to define core business strategies around “purpose”. Everybody in the organisation needs to have an understanding of what “purpose” means within the organisational context in order to gain the greatest benefits, and then to use an up-to-date glossary of terms that describe that purpose.

This article from Sustainable Brands might help describe what purpose means for your organisation. See the article here.