The "1% for the Planet" program is a global movement where businesses and individuals commit to donating 1% of their annual sales or salary to environmental causes. Founded in 2002 by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Mathews, the initiative encourages sustainable giving.

Members contribute both funding and services directly to approved nonprofit partners focusing on key areas such as climate, food, land, pollution, water, and wildlife. The program aligns contributions with environmental impact and provides transparency and accountability by vetting nonprofits and tracking donations. Learn More HERE